Instagram marketing is a highly potential market and is growing tremendously day by day. Instagram marketing is not only a highly paid activity, but it includes a lot of fun and getting fame.
First of all, we need to know who an Instagram influencer is?
An Instagram influencer is someone with a substantial followers’ base and can influence them. Those influencers can play a vital role in connecting brands with customers. This way, they can charge from these brands for their marketing their products.
The scope of Instagram Marketing:
Those were the times when brands used to advertise their products during television commercials. Now, people mostly follow celebrities and influencers. According to an estimate, 49 percent more chances that a product will be sold endorsed by an influencer. Influencers are the sixth most effective way of advertisement of products.
As most influencers and celebrities have their own Instagram accounts, and there are one billion-plus active Instagram users, Instagram is the best place to market products. The overall influencer-based market is around $10 billion; in other words, it is the amount brands spend on influencer marketing.
How much do Instagram influencers make a year?
Influencers charge a variable amount of money for the marketing of products depending on their followers’ base. Their charges vary from as low as $75 to as high as $3000 per Instagram post. You must have at least 4000 to 5000 followers to get a brand to invest in you for marketing their products. If we talk about yearly income, you can earn a substantial amount without even having a job for yourself.
Therefore, becoming an Instagram influencer is a highly attractive niche, but it is not easy to get people to follow you. It takes a lot of time, hard work, effort, and patience to build your followers’ base on Instagram.
If you have decided to become one of those Instagram celebrities, we have several tips and suggestions for you. As we know that Instagram is more of a visual application; therefore, you will need to put in high-quality graphics and engaging visuals. However, at the same time, you cannot deny the importance of including write-ups and hashtags.
How do you become an Instagram influencer?
Let dive into the details of what you need to do to become an Instagram influencer.
1. Choose your niche
Choosing your niche is the most crucial step in starting your Instagram business. Your niche should be the one from which you never get tired or bored, or exhausted. This should be your passion, and that you have an inner drive to search in the field and know as much as you can.
As you become more and more aware of your passion, you will provide your audience with more engaging and more creative content. Your audience will trust you and will consider you as a genuine person who loves what he or she does.
Your niche could be food, DIY tricks, travel, tech, or any other field, or a combination of two or more different fields. Just make sure that you develop more and more engaging and quality content every time for your audience.
2. An eye-catching bio
Your bio is the gateway to your profile. An Instagram user, whether it be a consumer or a brand, will read your bio first of all and then afterward will scroll down to see your content.
Therefore, your bio must be engaging, creative, and impactful that the visitor could not help but see your content. Your bio must describe you more engagingly. A compelling bio will heavily persuade the visitor to go to your content and follow your account, and your followers’ base will increase this way.
3. Leverage your Instagram stories
As have already been described, your Instagram photos have a lot to say, but it is not enough. You must add engaging written content along with them for better results.
For example, you can include personal stories. In this way, people will find you genuine, and a greater trust will be built up. Try to add emotional and engaging content to your stories so that readers could correlate with them and develop a sense of empathy and more trust.
4. Keep your Insta-feed captivating
Not only your photos and stories should be appealing, but these photos as a whole should look attractive and engaging.
All the photos must be coherent and of the same appearance to make your feed amazing and engaging. Certain tools can do this job for you, like Lightroom and VSCO. Instagram also has its built-in filters that help you craft photos that look alike and enhance the overall view of your feed.
5. Consistency is the key
This is another key aspect in keeping your followers actively engaged and tuned to your feed. You need to set a frequency of posting content on your Instagram profile. Different influencers have different posting frequencies of posting. Some post multiple times a day, while another post daily, while some others post once in two days or once in a week.
The main aspect worth noticing here is that the frequency of posting is directly proportional to active engagements. The more you post, the more your followers will stay engaged and up to date with you.
However, you must also keep a check on the quality of content. You cannot take quality for granted and focus only on quantity. If you cannot set your schedule of posting yourself or think that you cannot set realistic posting schedules, certain tools help you do the task for you.
These tools are Ropl, Planoly, Buffer, Preview. These tools help you set posting schedules in advance and follow the routine effortlessly.
6. Hashtags are really helpful
Another best way to get the audience to your posts is using hashtags. Instagram allows you to use a maximum of 30 hashtags on a single post. It is suggested to include as many as you can, but without deteriorating the overall outlook of the post.
Hashtags with high search volume are hard to get your post ranked. Therefore, it is recommended to use hashtags with intermediate-range search volume. For a typical account, you can use hashtags with search volumes ranging from 10,000 to 1,000,000.
There are tools in this case that you can use to get your hashtags and post on your posts. HashtagsforLikes is one such tool. These tools help you fetch such hashtags that are most suitable according to your posts.
7. Create, or shift to, a business account
Getting or setting up a business account gives you many opportunities and advantages over a normal account. Once you decided to become an influencer, we recommend you have your business account.
A business account helps you to analyze traffic to your posts. This tool is called Instagram Analytics and helps you keep yourself up to date with how much traffic your posts are fetching. Not only this, but you will be able to know the nature of your followers and the types of posts and kind of content that fetches you the most engagements.
Getting to know your followers’ behavior, nature, and demographics will help you set up your niche and be more specific about your content. In this way, you will also figure out which type of brands you should opt to partner with for Instagram marketing.
8. Use Instagram stories as a tool
Your Instagram stories say a lot of stuff about you. You may not post everything on your feed because you don’t want your feed to look awkward and irrelevant; therefore, Instagram stories are the best way to keep your followers up to date with your intents and progress.
Instagram stories are also the best way to fetch your followers when they use hashtags to search for the content you are posting on your stories. Stories also have another feature of ‘swipe up,’ that links to a website, another post, or wherever you want to take them.
You can also tag your friends and community in your Instagram stories. This is a healthy exercise in building positive and useful links that might help you and support you in the future.
9. Be open to return the favor
If follower comments or likes on your post, make sure to return the favor by replying to their comments or giving similar to their comments. Try to engage with your followers by developing empathy towards them.
You can also ask them what they like and upload your next post that they wanted. You can also engage in giveaways. Furthermore, try to analyze the situations and post when you think it is the most suitable time when your post will get the most hits.
You can also use polls to keep your followers engaged. You can also create your hashtags and spread them among your followers so that these hashtags get rankings.
10. Contact brands or be approachable to them
This is the last stage of your Instagram marketing plan. Now that you have become an Instagram influencer and have a sufficient number of followers through organic traffic, you can now start marketing for different brands.
One way to get the attention of these brands is to tag their products in your posts. This way, you will come into the limelight, and upon realizing that you have a sufficient followers’ base, they would contact you themselves for future advertisements.
Some of the time, these brands feature your posts in their posts, and ultimately you get a wider audience. You can also contact directly to brands you think fits your niche. You will have to pitch them about your potential; this will need a substantial level of patience.
However, the benefits that this pitching can get you can be far-reaching and enormous. You could get them to be your clients, and some of them might even be ready for long-term work.